Welcome
Welcome to the Performance in a Mediatised Culture blog, 2009. This is a space for you to share images, ideas and experiences throughout the course.
IMPORTANT!! CLASS EXCURSION WEEK 6:
Contrary to what your course outline says, please meet at 9.30am in the usual classroom for the week 6 excursion. We will go from there.
ALSO: AVAILABLE RESOURCES
Selected works that we have watched are now with Iain Murray at the Level 3 Webster desk and are available for you to borrow and watch on campus. You can use these for your essay preparation:
Level 3 desk:
- ‘Cesena’ and ‘Brussels’ in Tragedia Endogonidia by Socìetas Raffaello Sanzio
- Chunky Move Mortal Engine or Glow
- Blast Theory Uncle Roy All Around You and Can You See Me Now?
- The Wooster Group Route 1 & 9 (The Last Act)
- Granular Synthesis Modell 5
unsw LIBRARY:
- Einstein on the beach[videorecording] :the changing image of opera /
- The Builders Association [videorecording] : Show excerpts and trailers, 1994-2007
Bill Viola documentaries (COFA):
- I do not know what it is that I am like[videorecording] /
- The passing[videorecording]
- Selected works[videorecording] /
Advertising and performance in a mediatised culture
Consumers in our mediatised culture are saturated with so much information and advertising that companies are increasingly looking outside the box to find a way of getting their product noticed. The performance of their product is no longer noticed in traditional formats. This YouTube scandal I saw on the Gruen Transfer is another example of how far companies are going to try and get noticed in a culture overloaded with information. Though this company hasn't gone about it in the right way I still found it an interesting scandal.
Man in the Jacket:
http://www.abc.net.au/tv/gruentransfer/stories/s2525739.htm
To be honest, the current situation for TV advertising is kinda bad. Not many advertisers are advertising these days and people can skip the ads in the programs that they recorded with Tivo and FoxiQ. (A trend that I observed from my work at one of the tv stations here).
ReplyDeleteWhat I find interesting about this is firstly the premise that what gets media attention is the slipperiness between 'live' and 'mediatised' (or degrees of authenticity). Secondly, it is this exact ambiguity that becomes important to marketing the product (rather than the product's features itself).
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