Welcome


Welcome to the Performance in a Mediatised Culture blog, 2009. This is a space for you to share images, ideas and experiences throughout the course.

IMPORTANT!! CLASS EXCURSION WEEK 6:
Contrary to what your course outline says, please meet at 9.30am in the usual classroom for the week 6 excursion. We will go from there.

ALSO: AVAILABLE RESOURCES
Selected works that we have watched are now with Iain Murray at the Level 3 Webster desk and are available for you to borrow and watch on campus. You can use these for your essay preparation:

Level 3 desk:
- ‘Cesena’ and ‘Brussels’ in Tragedia Endogonidia by Socìetas Raffaello Sanzio
- Chunky Move Mortal Engine or Glow
- Blast Theory Uncle Roy All Around You and Can You See Me Now?
- The Wooster Group Route 1 & 9 (The Last Act)
- Granular Synthesis Modell 5

unsw LIBRARY:
- Einstein on the beach[videorecording] :the changing image of opera /
- The Builders Association [videorecording] : Show excerpts and trailers, 1994-2007

Bill Viola documentaries (COFA):
- I do not know what it is that I am like[videorecording] /
- The passing[videorecording]
- Selected works[videorecording] /

Wednesday, March 25, 2009

I discussed about this in the group discussion last week about how advertising is making its way into theatre productions in Singapore.

Thought that I should share the news article regarding issue with the rest of you.


I worked with one of the production companies mentioned in the article and was initially rather taken aback by the amount of items the company was sponsored from Braun Buffel, in exchange for product placements in the play, What the Butler Saw, which ran for approximately 2 weeks.

I am not quite sure whether this is happening in Australian theatres, maybe someone could enlighten on this point?

-- Clara
Posted by at

4 comments:

  1. CainanMarch 27, 2009 at 5:34 AM

    I think it is another creative and practical way of getting more funding for theatre productions. We are all living in a world of brands anyway, so why deny their existence at all. If we want to portray 'reality' in scripted productions, there is no reason why we don't invite brands in.
    Usually in Singapore ( Where I'm from), theatre productions always need that 'healthy' relationship with their corporate sponsors. Most of the theatre productions in Singapore need that corporate $upport, on top of the government grant that they had been given but not may not be sufficient enough to, say, cover some of the meals/costume/props costs. Some of these companies also supports film making, concerts and even albums. Anyway even though we can't really escape ads whenever we go, doesn't mean we do not have the choice to reject them :).

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  2. lalaMarch 27, 2009 at 6:05 PM

    I do agree with what you've said. Singapore's theatre scene is rather pathetic in terms of funding and is heavily reliant on corporate and individual sponsorships. What I find surprising is how they are slowly creeping into the performance itself in a more blatant manner.

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  3. BryoniMarch 30, 2009 at 10:33 PM

    Both your comments are interesting in terms of how Auslander accounts for so-called mediatisation in the space of liveness. If advertising could be thought of as a highly mediatised activity (which some may dispute to begin with) then it seems that what is interesting about this news story is the way that a practice 'of' mediatisation has entered the so-called 'live'. ie Would we even know how to read product placement and its purposes if it hadn't happened in cinema and TV first?

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  4. lalaMarch 31, 2009 at 6:58 PM

    We would probably have realised the significance of product placement, albeit at a slower rate, if it was introduced into the theatre due to its inability to reach the masses simultaneously and constantly, unlike television. To me, this ties in with what Auslander claims in that theatre and media are constantly referring to each other for renewal and authority.

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