iCinema

The iCinema, like the iPod and the iMac, is pretty cool. I thoroughly enjoyed the 3D still photographs which were shown at the beginning of the tour. I thought that they were marvelous and i liked the fact that it gave the viewer time to survey the image and experience it in great detail. It simulated and represented the locations very well and it was an interesting substitute for the real. 

Also, the panoramic video footage was stunning and effective. It was instantly engaging and hypnotic. For me the video navigation program was an innovative way to communicate a slew of different footage. It was practical, engaging and easy to learn. The tagging system, however, is too subjective. The way that video is catalogued in terms of colour, emotion, and gender is too broad and determined by the perceptions of the programmers; but this can be changed. The low resolution footage also hampered the experience as contemporary media goers are accustomed to pristine images.

The iCinema is an appealing option for new mediatised performance cultures. It offers new ways to coordinate and structure information. It seems to be the way of the future!